Like other legal operations functions, today’s Intellectual Property Business Management (IPBM) model focuses on business impact. The IPBM model has shifted away from managing IP with a purely legal or asset-based perspective to a focus on the impact of an organization’s IP portfolio on the business, and vice versa.
In essence, IPBM is shifting from an IP prosecution-based lifecycle to a business-integrated lifecycle. In this TrendViewTM Paper explore the evolving role of IPBM models in addressing core management challenges, how improvements in tools has created innovative shifts in management paradigms, and some practical advice on transforming your IP ops.
